An effective advertising and promotion strategy is critical to the success of a product; but with a growing number of channels being utilized to reach providers and patients, maintaining regulatory compliance has become increasingly challenging.
Download this white paper for practical insights into how organizations can develop advertising and promotion programs that not only effectively educate healthcare providers and patients but also ensure ongoing FDA-compliance. Author Jane Mathews draws on her more than 30 years of legal experience in the life sciences industry to provide the essential, need-to-know information, including:
- Background details on relevant FDA guidance
- Risks associated with off-label promotion
- Best practices on ensuring compliance